Published: 10/01/2024

This Christmas, we were delighted to design and donate a grotto for our local East Anglia's Children's Hospices (EACH) shop for Father Christmas to hand out presents on Saturday, 23rd December.

“In our 50-year history, this is perhaps the most important job we’ve had - helping give Father Christmas a home-from-home in which to meet and hand out presents to girls and boys!” said Paul Reeve, Managing Director of Structure-Flex.

EACH is a charity organisation which offers a family-centred, needs-led approach to care, ensuring all of the needs of the children and young people they look after are met – whether psychological, physical, emotional, social or spiritual.

“Structure-flex has very kindly designed and donated a surround to cover the inside of our men’s department, to give the illusion of a grotto,” said Roxanne Goff, EACH Cromer shop manager. “It meant we could effectively ‘wrap’ the room, with a curtain at the front, and give it a very authentic and Christmassy feel. It’s a fantastic gesture and we’re very grateful.”

“Community and family are very important to the Structure-flex team, especially at this time of year, so the chance to support EACH and their amazing work was our pleasure,” concluded Paul.

For more information about EACH, including forthcoming events and how you can help raise funds, visit or call the fundraising team on 01223 800 800.